Many hats to wear.

The Codfish
By: Anonymous

The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she’s done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.

To be successful in business, you need to be selling something people want, and you need to let people know you’re there selling it. So if you’re good at what you do, but not good at promoting yourself, you’re probably going to do worse than someone that’s not so good at their job, but good at being a businessman or salesman.

I get most of my business through word of mouth, and because my website has been well designed, so that it sits on page one for some of the search terms that matter. The first of these is the best to have. Satisfied customers are the best advert of all.

I dislike advertising. It’s an intrusion. We live in a world awash in messages that try to get us to buy stuff we don’t need. Yet I have to compete for new clients with everyone else out there. There is no shortage of instructors chasing the work.

So needs must. I’ve put a promotion up, with a price reduction for the next few weeks, and I’m giving money to facebook and google to let the world know I’m doing it.

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