Supply and Demand

There are cyclical elements to the industry I work in. Here’s how it works…

The number of instructors is fairly low. The instructors are busy. Too busy. They get the work and make a bit of money. Trainee drivers can sometimes struggle to get an instructor that can fit them in at the times they want.

This makes the role attractive to anyone that wants to go into this line of work. Demand for instructors is stimulated by training organisations that themselves can make money by training people to do the job. When I first started, the newspapers were full of adverts in the situations vacant section screaming “EARN £50K A YEAR! – IT’! EASY! JUST SIT ON YOUR BACKSIDE ALL DAY TELLING PRETTY YOUNG GIRLS WHAT TO DO!”

This leads to an influx of new instructors. Much of the training is poor quality. Some of these instructors are poorly suited to the role, but they somehow get their green badge, and start working, either for themselves, or as franchisees.

Now there are a lot of instructors chasing the available work. The promised money fails to come in. The job a lot harder and less rewarding in other ways than they thought. Prices drop as competing schools cut each others throats to try to bring work in.

Disillusioned and indebted, many instructors leave the profession, leading to…

Repeat ad infinitum.

Right now, I’ve seen a lot of new schools start up recently, and it’s getting a little difficult to pick up new work, even for well established smaller schools with a good reputation, like mine.

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